The Android Tv Box has different terms: Streaming media device, TV box, IPTV box, set top boxes, media streamer, HTPC, Kodi box, and Android TV box.
Why so many different names?
North America, these devices are normally called Streaming devices or Streaming Media players. Sometimes, called Roku boxes.
In Europe, they're generally called Kodi boxes due to the popularity of installing Kodi and some of the streaming addons that are available. They can also be called IPTV boxes, and IPTV is one way to get live television over the Internet.
In Asia, is called TV boxes.